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CASE STUDIES - SAAS/SOFTWARE
#1 HR Management SaaS
Hard Data
Ad Spend: € 9,730
Leads: 52
Clicks: 10,175
Impressions: 592,435
Problem
This company needed help in launching their B2B SaaS product.
Their product is a software that allows to manage any HR flow of a company; It also comes with a mobile app built for employees.
Solution
We launched Facebook Ads in order to drive traffic to their cold funnel and generate calls for their sales team.
We used a free SaaS Demo as the frontend offer to acquire leads.
The results have been satisfying and the company is now expanding Its own sales team in order to handle the volume of leads generated.
#2 Business Intelligence Data Collection SaaS
Hard Data
Ad Spend: € 2,707
Leads: 64
Clicks: 5,311
Impressions: 321,728
Problem
This company had a business intelligence analytic software who wanted to promote because of the low volumes of traffic they were getting with offline activities.
Their product's name is QuickKPI and basically allows companies to track different KPIs about their operations.
Solution
We built a cold funnel with the purpose of generating calls for a demo of the software. We used Facebook Ads as well as the traffic channel for the campaigns.
The job has been a success as the cost per call was very low (45€) and this allowed the company to work on a large volume of demo requests.
#3 Software Development Company
Hard Data
Ad Spend: € 1,100
Leads: 10
Clicks: 6,486
Impressions: 137,934
Problem
This startup company needed to acquire new customers as they were working on a very small customer base.
Their core business is developing custom softwares for IT and Web Marketing agencies.
Solution
Like in the previous case studies, we managed to build a cold funnel in this case as well.
We drove traffic with Facebook Ads and we stimulated leads to schedule a call with the commercial team to get a quote on a custom project.
This is a little case study because of the dimensions of the company we've been following, but still relevant as they were able to get 10 leads and convert 4 of them in new contracts. This way they built a pipeline that lasted 7 months.
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