CASE STUDIES - FINANCIAL ADVISORY

#1 Financial Advisor (IPO Partner of Milan Stock Exchange)

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Hard Data (2021)

Ad Spend: € 4,800 (€ 745 for lead generation,  € 4055 for branding)
Calls: 12
Clicks: 2,697
Impressions: 247,197

Problem

This advisor wanted to search new customers in a way different than using offline marketing activities.
They help SME to be listed in the Milan Stock Exchange and sell the consultancy about the whole process.

Solution

We have launched a few campaigns on LinkedIn and generated 12 calls of companies interested in the listing at stock exchange with a cost per call of  €62; this is a very low CPA considering the quality of the leads and the nature of the service sold.
This client now uses LinkedIn as the main platform for branding and lead generation activities.